What needed to change.
The product hierarchy needed to handle deep categories while the visual direction had to feel premium without copying existing luxury competitors.
A luxury commerce concept for Kashmiri fashion, balancing heritage cues with a modern editorial shopping experience.

The product hierarchy needed to handle deep categories while the visual direction had to feel premium without copying existing luxury competitors.
I created a custom WooCommerce + ACF structure with editorial category discovery, reusable components and a black/gold design language.
A more distinctive shopping experience with cleaner product discovery and a frontend system ready to scale with the catalogue.
A luxury commerce concept for Kashmiri fashion, balancing heritage cues with a modern editorial shopping experience.