SEO / QA Audit Tool
A focused web app for running repeatable SEO and QA checks with a clearer workflow than manual page-by-page review.
Software Engineer · Team Lead · Builder
I build digital products that feel sharp, move fast and hold up in production.
I design and develop modern web experiences across WordPress, React and Next.js—combining thoughtful frontend craft with practical engineering.
portfolio.v1
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const developer = {02
name: 'Faizan Farooq',03
focus: ['craft', 'speed', 'clarity'],04
status: 'shipping'05
};
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Currently building websites, systems and stronger frontend architecture.
Open to interesting work
WordPress + ACF
React / Next.js
4+
Years building for the web
60+
Projects & launches
4
Developers led
∞
Tabs open, somehow
A little context
Development with a designer’s eye and a production mindset.
My sweet spot is turning messy requirements into polished, maintainable experiences. I care about the invisible details too: content structure, performance, responsive behaviour, handoff quality and code that the next developer can actually understand.
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Custom WordPress + ACF builds, not page-builder spaghetti
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React / Next.js interfaces with practical component architecture
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Hands-on leadership, QA and client-facing problem solving
Selected work
Projects where design and engineering had to meet in the middle.
A mix of healthcare, commerce, SaaS, education and conversion-focused builds.
National Emporium
A luxury commerce concept for Kashmiri fashion, balancing heritage cues with a modern editorial shopping experience.
UBIX360
A flexible custom WordPress platform with a strong purple identity, reusable content sections and custom post-driven pages.
Aamina Hospital
A modern healthcare website built around clear service discovery, trust and an editor-friendly WordPress backend.
What I work with
A broad stack, used with restraint.
Frontend Engineering
React, Next.js, JavaScript, TypeScript, animation systems and responsive interfaces.
WordPress Engineering
Custom themes, ACF architecture, CPTs, WooCommerce and integrations built for editors and developers.
Conversion Builds
Landing pages and funnels with clean interactions, tracking-friendly structure and fewer fragile hacks.
Technical Leadership
Scoping work, reviewing implementations, unblocking developers and keeping quality consistent across delivery.
Experience
From shipping pages to leading delivery.
Independent Builder
Personal ProjectsExperimenting with Next.js, product ideas, automation and small tools that sharpen engineering judgement outside day-to-day client work.
Remote / SrinagarWeb Developer
Code TodayBuilt and maintained responsive websites, custom WordPress functionality and frontend experiences across a wide range of client projects.
Remote / SrinagarSoftware Engineer & Team Lead
UfrenzaLeading a small development team while staying hands-on across WordPress, frontend engineering, integrations, QA and client delivery.
Remote / Srinagar
Kind words
Good work should make the next conversation easier.
Reliable under pressure, comfortable debugging across unfamiliar stacks, and willing to own the issue instead of passing it around.
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Development Teammate
Engineering team
Strong frontend judgement, fast iteration and a good instinct for where a design needs technical adjustment without losing the original intent.
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Design Collaborator
Creative team
Faizan consistently turns vague requirements into clean, working solutions—and catches the edge cases before they become launch-day problems.
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Product Partner
Client-side collaborator
Writing
Notes from building things for real clients.
Practical thoughts on WordPress, frontend engineering, performance and shipping work that survives contact with production.
The Frontend Details I Check Before Calling a Page Done
A repeatable QA pass covering hierarchy, responsive behaviour, interaction states, performance and the small things users notice.
Read article →
How I Structure ACF Sites So They Stay Maintainable
A practical approach to field groups, templates and reusable frontend patterns for custom WordPress builds.
Read article →
What Client Work Teaches You That Tutorials Cannot
Real projects add ambiguity, trade-offs and consequences—the exact things tutorials are designed to remove.
Read article →